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Inventory management and forecasting tools designed and developed by our founder and president, Kenneth D. Palmer have become among the premier solutions available in the market today. These solutions are in use at some of the largest wholesale and retail companies in the world.

Ken Palmer
Founder and President

Ken is responsible for overseeing all aspects of P4 and developing company strategy. He founded P4 on the belief that all parties in the supply chain should have access to sophisticated inventory optimization tools.

Prior to P4, Ken founded Supply Chain Solutions, Inc. in 1994. There, he designed and developed the SCORE Supply Chain Optimization Software Solution, which is still used for forecasting and replenishment at some of the largest wholesalers and retailers in the world.


Prior to Supply Chain Solutions, Ken has worked with AmerisourceBergen as a Data Processing Manager and E3 Associates as a Manager of R&D. While at E3 Associates, Ken also served as the primary developer of the E3TRIM Forecasting and Replenishment System. 


Ken holds a BS/BA from the University of Northern Colorado with a double emphasis in Information Systems and Finance.

Greg Bradshaw

Executive Vice President of

Sales and Operations

Greg is responsible for overseeing the sales and product implementation for all new clients as well as strategic operations. He enthusiastically joined P4 in March of 2016 after Ken shared his work and vision for the company.


Prior to P4, Greg was with American HomePatient, one of the nations largest DME providers. He was a leader in multiple capacities for over 16 years with the majority of his tenure as their VP of Sales and VP of Business Development.


He has extensive operational and sales management experience and is known for developing and leading teams for strategic and rapid growth. He is a certified trainer for Professional Selling Skills® and Genuine Leadership® Development.


Greg attributes his years of success to a solid ability in developing successful teams while equipping them with tools to exceed expectations. He has taken a three-prong approach of providing consistent, clear direction, appropriate motivation, and healthy accountability to ensure core implementation is effective.

In addition, Greg has developed a successful sales process and helped train sales teams of multiple national selling organizations while consulting with several businesses for improved sales and operational efficiencies. He is a registered nurse, is married with 6 children and lives on the southern coast of North Carolina.

Michael Wilson
Vice President, Customer Implementation and Support

Mike is responsible for customer implementation and support. In addition, he works closely with customers and the P4 developers to design and develop enhancements to the P4 platform.

Prior to joining P4, Mike was a developer at KCX Inc. At KCX, he designed and developed a large portion of KCX’s store and corporate office software solutions. During that time, he worked with retailers throughout the Midwestern U.S.  Mike has designed, developed, and implemented retail and wholesale solutions using Microsoft technologies for 17 years.


Prior to Mike’s tenure at KCX, he served as a Lieutenant in the U.S. Navy where he led teams of up to 130 people. Mike holds a Bachelor of Science degree from the United States Naval Academy.

Kelly Goldsmith
Vice President, Education and Customer Experience

Kelly is responsible for customer onboarding, education, and overall engagement. Her mission is to help build teams, departments and companies for future growth and success.


Prior to P4, Kelly was with Packard, Inc. serving the HVACR industry. She had the honor of working with and within every department at Packard. These experiences allowed her to gain a multi-dimensional perspective of the daily interactions and needs of each department. Those interactions afforded her the perspective needed to approach every project and growth opportunity with the needs of each department and contributor in mind, enabling her to anticipate how each decision will impact others for the future. These are skills that she now brings to our customers; helping each team member become more effective and efficient for the betterment of their overall company.

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